Our Story
The world has changed, but the condom aisle hadn’t. For decades, safer sex products have been shaped by outdated stereotypes, stigma, and a lack of transparency, often made with unnecessary or undisclosed ingredients. Meanwhile, we understood that people value honesty and inclusivity, and want products that align with who they are.Jems is a female-founded safer sex brand shaking up the category with body-safe condoms, lube, and more, designed for a multiplicity of bodies, genders, and sexual expressions. Thoughtfully formulated with only essential ingredients and stigma-free by design, Jems is here to make safer sex feel like the best part of everyday self-care.
Press
Our Founders
“We’re in the era of keeping toxic people and products at bay.”
While looking for contraception options between pregnancies, Yasemin and Whitney noticed that, as conscious consumers of food, beauty, and household products, there was a lack of transparent ingredients with condoms. So, with a passion for design that supports a multiplicity of voices, they created Jems as the answer to effortless, non-toxic staples for safer sex.
Our Experts
Dr. Michelle Jacobson
OBGYN
Dr. Jacobson is the Co-Founder and Chief Medical Officer of Coven Women’s Health and co-host of the Hysterical Women podcast. She is an internationally recognized expert in menopause, menopause after cancer, and hereditary breast and ovarian cancer syndromes.
An obstetrician–gynecologist with a fellowship in Menopause from the University of Toronto and a Master’s degree in translational research, Dr. Jacobson is widely regarded as a trusted consultant on complex women’s health cases—often described as “the doctor other doctors call.”
She is the creator and chair of Canada’s national Community of Practice in Hereditary Breast and Ovarian Cancer and the lead author of multiple Canadian clinical guidelines, including menopause management after breast cancer. Her work sits at the intersection of menopause, oncology, and genetics, with a particular focus on improving quality of life for women navigating midlife and cancer-related hormonal transitions.
Through her clinical leadership, research, and public advocacy, Dr. Jacobson is redefining the standard of care for women in Canada by scaling access to evidence-based, patient-centred expertise.
Qwisun Yoon-Potkins
MA in Educational Studies (University of British Columbia), PhD student in Curriculum and Pedagogy (University of Toronto)
Qwisun (she/her) is a Korean/English settler who lives on the traditional homelands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations, colonially known as East Vancouver. She is currently located in Toronto, where she is pursuing her PhD in Curriculum and Pedagogy. Her work explores collaborative approaches to developing and delivering school-based sexual health education that is accessible, engaging, accurate, and relevant. Qwisun’s approach to sex ed challenges not only the current curriculum, but also the typical student-teacher dynamic that often hinders, rather than enhances, learning. Ultimately, she hopes to contribute to a reimagining of sexual health education that encourages open dialogue, recognizes learning as collaborative and ongoing, and understands sexual health as integral to overall wellbeing.
Better-for-you Ingredients
Thoughtfully formulated with essential, body-safe ingredients that work with your body, not against it. Everything you need. Nothing you don’t.
Higher Standards
Formulated, tested, and reviewed with quality and safety as the priority at every step.
A New Kind of Sexual Wellness
We’re here to change how safer sex feels. Less awkward, less clinical, and free from shame or stigma. These are products you can feel good about, designed to support safer sex while celebrating pleasure, confidence, and self-care.