Safer Sex & Safer Dating: Own Your Pleasure

As the Sexologist and Global Brand Manager at Pure App, I spend a lot of time thinking, and talking, about how people connect. How we explore pleasure, express boundaries, and stay safe while doing it. At Pure, we’re a sex positive dating app built for the sexually curious and open minded. It’s a space to connect without shame, where honesty is attractive, and playing it safe doesn’t mean dialing down the heat.

Let’s be real. Sex isn’t risk free. But that doesn’t mean it’s something to fear. It can be playful, intimate, messy, exciting, grounding, energizing, sometimes all of those things at once. What matters is showing up informed, in tune with yourself, and ready to protect what matters, your body, your boundaries, and your experience.

That’s why we’re partnering with Jems for Pure’s Own Your Pleasure campaign, to celebrate safer sex as something empowering, exciting, and essential. Together, we gave away 1,000 condoms across LA and NYC to remind people that protection isn’t a barrier, it’s how you keep sex feeling free, not risky, all while keeping safety at the forefront.

No glove, no love? Still a vibe.

Perhaps you’ve heard the phrase “no glove, no love” before, we know…it’s a bit old school, but let’s keep that energy! Condoms don’t kill the mood, they create space for trust, freedom, and feeling everything without second guessing. They say, “I’ve got you,” and “I’ve got me.” That’s hot. Mutual respect is key when it comes to having safe and fulfilling sex lives. Whether it’s a hookup or a long term relationship, we want your connections to feel supportive.

The same goes for consent. It doesn’t have to be a serious sit down or awkward interruption. It can sound like, “Can I kiss you here?” or “Tell me what you want.” Consent is about curiosity, communication, and connection. The more we talk, the better the sex. Simple.

Safer sex is just better sex.

Whether you’re in it for the spark or the slow burn, safety and pleasure aren’t competing priorities, they’re teammates. Use condoms. Add lube. Get STI tested. Say what you want. Ask what your partner wants. When everyone feels respected and relaxed, the experience is deeper, and usually way more fun.

And here’s your reminder: just because you met someone on a dating app, you vibed, doesn’t mean you owe them anything. Not your body, not your time, not even an explanation. You’re allowed to change your mind. Your partner is allowed to change theirs. That’s part of sexual agency, and it’s what makes sex feel good and freeing on every level.

At Pure, we’re here for all of it. Pleasure, protection, power, and the confidence to own what you want, without apology. Own Your Pleasure. And don’t forget the Jems condom.

Written by: Avril Louise Clarke
Clinical Sexologist and Global Brand Manager at Pure App